Elsa Valencia

Ongoing creative direction and film for Elsa Valencia, a fashion brand whose pieces begin in wax and are cast in gold. The line has grown from jewelry into leather: coats, belts, bags. The visual language extends from campaign to catalog to the way a single piece is held in the frame.

The work treats each piece as sculpture, whether cast in gold or cut in leather. Campaigns are built around the pieces rather than against them.