Creative Direction

Spotlight Advisory

Years
2022 – 2023
Sector
Content Strategy · Talent
Role
Content Strategy · Direction

Social-first content strategy and creation for high-profile clients, including NFL veteran Dwight Freeney.

A year of hands-on content work with Spotlight Advisory — shaping brand narrative, directing on-camera, and producing social-first assets for a roster that included seven-time Pro Bowler Dwight Freeney.

The work moved between strategy and execution: story architecture one day, on-location shoot the next. Every frame built to travel in a feed.

Stills
Dwight Freeney on location
Location — wide establishing

Credits

Expand
Content Strategy
Carlos Arroyo
Direction · Cinematography · Editing
Carlos Arroyo
Agency
Spotlight Advisory Group
Featured Talent
Dwight Freeney

Next

Soul of a Nation