008 · Creative Direction Content Strategy · 2022 Talent

Spotlight Advisory

Dwight Freeney on location
Spotlight Advisory · 2022
Years
2022
Sector
Content Strategy · Talent
Role
Content Strategy · Direction

Social-first content strategy and creation for high-profile clients, including NFL veteran Dwight Freeney.

A year of hands-on content work with Spotlight Advisory, shaping brand narrative, directing on-camera, and producing social-first assets for a roster that included seven-time Pro Bowler Dwight Freeney.

The work moved between strategy and execution: story architecture one day, on-location shoot the next. Every frame built to travel in a feed.

Stills

2 frames
Dwight Freeney on location01
Location — wide establishing02

Credits

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Content Strategy
Carlos Arroyo
Direction · Cinematography · Editing
Carlos Arroyo
Agency
Spotlight Advisory Group
Featured Talent
Dwight Freeney

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